G. Heileman's Profit Planner

Very nice Profit Planner for Beer Retailers.  Some wear, especially at bottom right corner.  Very graphic and full of interesting info inside.  The planner opens with a letter from the Heileman president, Nordal Nustad.  The letter recommends that tavern owners keep their places neat, safe and courteous as a way to neutralize the claims of the "Drys."  It also warns that the Internal Revenue Bureau was targeting establishments that serve alcohol for audits and offered this profit planner as a way to keep the tavern owners records in order.  Very interesting glimpse at the mindset of the post-prohibition era.  Beautiful graphics including full color interior and exterior factory scenes, bottles, cone top, etc.

$50.00


Availability: Sold Out

SKU: cc717
Category: Miscellaneous
Grade: 8
Brewery: G. Heileman Brewing
City: La Crosse
State: WI
Size: 8.5in x 11in
Date: c. 1940